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Our "Why"
Not only are we able to have more progressive conversations around inclusivity, diversity and greater access to equity for all populations, but we also drive impactful funding and advocacy.
In 2023, 11% of our total gross revenue helped support not-for- profit organizations that help cushion the effects of poverty and open up opportunities for others.
Here's how.
Sports and Health
See Ya Next Tuesday Aussie C-olsch supported 25 families for free sporting access with the Calgary Kangaroos Football Club AusKick program, plus helped subsidize free 4-week sporting opportunities in Calgary schools with higher numbers of at-risk populations and poverty-line demographics. Watch the Kangas on Calgary CTV, Jan 15 here , and on Global News Jan 15 2024 here
Mates For Life Coffee British Golden Ale connected a few thousand more people to mental health resources with Buddy Up Campaign , a program by men and for men to help reduce the 3:1 suicide rate, and also donated back to the Olds College Student Health & Wellness Centre in honour of Sam Day (Brewmasters Alumni 2022) for greater access to mental health services for students in rural areas.
Ask For It - 2023 Rebellion x XhAle Brew Co collab with the Ask For It Campaign, and CCASA
Seventy-Eight Lagered Saison - 2022 collab with Annex Ale Project benefitting Skipping Stone
Evolution Revolution Fruited Sour - 2023 collab with Anne Ale Project benefitting See Change YYC
Arts & Culture
Versions Premier series sponsor 2021, 2022, 2023 & 2024
Sponsor of the Songstress Showcase 2024 partial proceeds to Making Changes
Each & Every Partnership - 2022 Season
Technu Sponsorship
Environment
Pack4Good 7 Canopy Partnership
XhAle Brew Co. is committed to sustainability in our uses of all forest-based products, alongside our commitment to creating sustainable & thriving communities.
For this reason, XhAle Brew Co. is committed to protecting the world’s forests through our approach to procurement of pulp, paper and packaging.
It is our mission to adopt better practices within our business and also change craft brewing sustainability industry standards.
Diversity, Equity and Inclusion (DEI)
XhAle Brew Co. is a female and queer-owned and operated craft brewing company. We make provocative beer for conscious thinkers and drinkers. Our suds are as conversation-worthy equally as what is in the can and on the outside of the can.
We create and hold spaces for those who have traditionally not had space held for them.
The company currently runs on sweat equity with an aim to be a hybrid co-op model that prizes people first in more equitable and democratic structures, and humane and compassionate work environments.
Kindness
Queen Bee Honey Blond raised awareness for Gems For Gems Canada in 2023, and raised awareness for women needing retraining and re-employment opportunities while recovering from domestic violence. This helps break financial co-dependency and keeps people most vulnerable from going back to harmful situations. In 2024, XhAle has partnered with Stolen Harvest, a women-founded, lead, and operated meadery based in Grovedale, Alberta.
Tripawd Penelope NEIPA in its second year helped raise more awareness for Parachutes for Pets, and also helped contribute enough money to supply pet food for a family in need for up to 6 months.
Don't Avoid The Void Raspberry Amber NEIPA supported Pause4Change Animal Rescue & Adoption by helping connect people to their small, but mighty organization, and while this is a new addition to our line-up we have been able to donate enough money back to help buy pet food for a month for a rescues taken in by their volunteer fosters.
Through our annual Balls, Boobs and Beer Calendar, partnered with Livefreephotography.ca, we have released 1000+ copies and raised just over $5000 for community health and awareness since 2020. The proceeds support Each+Every: Businesses For Harm Reduction in the ongoing work they are doing to create more awareness and policy change to bring greater efforts toward reconciliation, and public health policy around harm and poverty reduction.
Wonderful businesses run by excellent humans
Annex Ales - proud to have collaborated on past & future beer releases
Rebellion Brewing - proud to have collaborated on past & future beer releases
Stolen Harvest - proud to have collaborated on past & future beer releases
Jane Bond BBQ - Are you kidding me with how good this BBQ is?!
Freehouse - They're team always come out to model in our fundraising calendar.
LiveFreePhotography.com - Ryan generously donates his top photography talent for the Boobs, Balls and Beers calendar
Dingo Coffee Roasters - Roasts the quality beans you can find in our Mates for Life beer